MoH wants to prohibit the advertising of pharmaceuticals

Monday, 19. March 2012, 17:17

Ministry of Health (MoH) wants to prohibit the advertising of over-the-counter pharmaceuticals. Ministry claims that this measure will save public money, but doctors and suppliers of pharmaceuticals doubt this. They warn that no country in EU have this kind of prohibition. MoH defends this proposal and claims that allowed advertising of the pharmaceutical in smaller package influenced the increased prescribing of the same pharmaceutical in larger package covered by the health insurance company. Pharmacists as well as doctors have doubts about this argument.