Pharmacies began to promote the bonuses

Monday, 15. October 2012, 16:57

Pharmacy network Dr. Max answers to the effort of the Ministry of Health to cancel the loyalty systems with the advertising campaign, which promotes them. Dr. Max is doing this in the time, when cancelling of loyalty system was already approved by the Government. Company Mirakl, the provider of Dr. Max pharmacies, believes that members of Parliament will consider and evaluate the arguments for and against remaining of loyalty systems and loyalty systems will be maintained. They, however, see the sense in promotion, as even if the ban of loyalty systems is passed, it would only apply to the prescription pharmaceuticals.