Penta launches the petition for discounts in pharmacies

Thursday, 06. September 2012, 14:35

Network of pharmacies Dr. Max owned by investment group Penta is launching the petition for retaining of loyalty systems in pharmacies. This way it reacts to the effort of Ministry of Health to prohibit these discounts. Ministry has justified its proposal in the amendment to the act on pharmaceuticals by the fact that loyalty systems have marketing character and weaken the professional and medical character of pharmaceutical activity.