Insurance company is planning a huge campaign

Všeobecná zdravotná poisťovňa – VšZP(General Health Insurance Company) is planning to spend € 420 000 on advertising. It has ordered the TV, print and radio advertising, as well as billboards and benches in the frame of campaign for the change of insurance company. This way it wants to fight for the clients of private health insurance companies, who may chose it until the end of September. If VšZP is successful, Dôvera and Union would thus have a lower value, if state will buy them.